Obvio helps smart Canadian merchants keep 100% of their profits — by giving customers the choice.
Obvio means obvious — and that’s exactly the point. It’s the no-brainer move for any business tired of eating fees. It’s also a quiet challenge: “why haven’t you done this yet?”
Obvio isn’t just another processing company. No stale industry jargon. No fear-based sales. Just smart tech, simple setup, and transparent economics.
Your Clover equipment automatically handles the math — calculating and offsetting the fees for you
Give customers the choice. With Our POS system, customers can cover the transaction fee or choose an alternate payment option to avoid it — keeping your pricing fair and your profits protected.
By offsetting your processing costs, you get to retain every dollar from your sales — boosting your profits and giving you full control over your earnings.
We Took Time to Understand It
Before making the shift, we had the same concerns most merchants do. But clarity changes everything. When customers see their options clearly and feel respected,
trust remains and so does business.
In real use, the process felt natural. Customers chose what worked best for them, payments stayed frictionless, and day-to-day operations felt simpler and more predictable.
Obvio solutions helps Canadian businesses recover their card processing fees With the clover surcharge program
After 15 years in the payment processing industry, I stopped believing in it — and that’s exactly why I started Obvio.”
I’ve sold thousands of merchant accounts. I’ve undercut rates, matched competitor offers, and tried every variation of “we can save you money.”
Obvio isn’t just a workaround — it’s a smarter model. Surcharging is compliant, customer-friendly, and finally puts merchants first.